In partnership with the CalArts team, we developed an open and flexible visual kit to inform the design direction of the school’s new website. As alumnae, this was a unique opportunity to convey an important part of the CalArts experience that shaped us as designers, moved by creative currents outside our chosen field, dipped in a sensory bath of echoes, flashes, shapes, and ideas generated by all. 

Using sound recordings from CalArts and a program that alters visual elements according to sonic characteristics, we generated a library of visual assets that feel uniquely CalArtian. Sound became a tool to design with memory as an ingredient: an anchor to CalArts’ vibrations. The kit in use highlights interstitial spaces, provokes visual friction, creates porosity between disparate elements, and represents the abundance emanating from the CalArts Campus.