UCLA PEER Lab
can we shape the tools, and let the tools shape us?
File Under
hundreds of ways to cook an egg
PEER Lab Visual Identity
This visual identity is designed as a generative system—flexible, collaborative, and always in flux. Inspired by the Lab’s commitment to decolonizing knowledge through sensory and creative practice, the identity resists fixed hierarchy and instead builds from layered grids, shifting typographic forms, and a growing kit of donated imagery. Margins become active zones, and the logo acts more as a frame or prompt than a static mark. As with the Lab itself, the identity is rooted in experimentation, meant to be touched, transformed, and reassembled through ongoing participation.
Collaborators
- Nina Sun Eidsheim
- The UCLA PEER Lab