Skip To Main Content

UCLA PEER Lab

200924 Presentation final 24
can we shape the tools, and let the tools shape us?
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
File Under
hundreds of ways to cook an egg
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
craft\elements\db\ElementQuery
PEER Lab Visual Identity
PEER Lab Visual Identity

This visual identity is designed as a generative system—flexible, collaborative, and always in flux. Inspired by the Lab’s commitment to decolonizing knowledge through sensory and creative practice, the identity resists fixed hierarchy and instead builds from layered grids, shifting typographic forms, and a growing kit of donated imagery. Margins become active zones, and the logo acts more as a frame or prompt than a static mark. As with the Lab itself, the identity is rooted in experimentation, meant to be touched, transformed, and reassembled through ongoing participation.

Collaborators
  • Nina Sun Eidsheim
  • The UCLA PEER Lab